Portrait of Paras Chopra, founder of Wingify/VWO.

Paras Chopra

Founder of Wingify (VWO) — bootstrapped a profitable global SaaS from Delhi without venture capital, sold it for ~$200M while still owning ~71%, and now runs the unfunded AI research lab Lossfunk.

Wingify (VWO) · SaaS, conversion optimization · est. 2009

Paras Chopra is a self-taught programmer (and biotechnology graduate of DTU) who founded Wingify in 2009 and launched VWO (Visual Website Optimizer) in 2010 — an early visual A/B-testing / conversion-optimization tool. He built it bootstrapped and profitable to ~$50M revenue and 6,000+ clients across 90 countries, with no venture capital, before a 2025 private-equity sale to Everstone Capital (~$200M) in which he held ~71%. A prolific writer (Inverted Passion) and podcaster ("Bold Conjectures"), he stepped down as CEO years earlier and now runs Lossfunk, an unfunded AI research lab in Bengaluru.

Notable achievements

  • Founded Wingify (2009) and launched VWO (2010), an early visual A/B-testing / CRO tool.
  • Built it bootstrapped and profitable to ~$50M revenue and 6,000+ clients across 90 countries — no venture capital.
  • Sold a majority stake to Everstone Capital (~$200M, 2025) while still owning ~71% of the company.
  • A prolific writer/thinker — the Inverted Passion blog, "The Book of Clarity", and the "Bold Conjectures" podcast.
  • Stepped down as CEO years before the sale, then founded Lossfunk (~2024), an unfunded AI research lab in Bengaluru.

Find them online

Stories about Paras Chopra

Portrait of Paras Chopra, founder of Wingify/VWO.
tech15 min read

Paras Chopra: The Bootstrapped Founder Who Chose Curiosity Over Scale

A critically-neutral profile of Wingify/VWO’s Paras Chopra: a self-taught programmer who bootstrapped a profitable global SaaS from Delhi, kept ~71% to a ~$200M exit, wrote and thought in public, and chose curiosity (the AI lab Lossfunk) over building an empire.