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D2C / Retail

Consumer brands and direct-to-consumer operators.

Portrait of Falguni Nayar, founder & CEO of Nykaa.
d2c15 min read

Falguni Nayar: The Banker Who Started Over at Fifty

A critically-neutral profile of Nykaa’s Falguni Nayar: from managing director at Kotak to founding a beauty retailer at around fifty, the inventory-led model that won, the 2021 IPO that briefly made her India’s richest self-made woman, and the reckoning that followed — the post-listing correction, the bonus-issue controversy, and the competition closing in.