Category
Consumer brands and direct-to-consumer operators.
A critically-neutral case study of Amul: the 1946 Kaira milk strike, Verghese Kurien and the “Amul trinity,” the Anand pattern, Operation Flood and its critics, the Amul girl, ₹1 lakh crore in brand sales, and what its push into the US and Europe really amounts to.
A critically-neutral profile of Nykaa’s Falguni Nayar: from managing director at Kotak to founding a beauty retailer at around fifty, the inventory-led model that won, the 2021 IPO that briefly made her India’s richest self-made woman, and the reckoning that followed — the post-listing correction, the bonus-issue controversy, and the competition closing in.
